Women’s clothing and accessories company BCBG Max Azria has signed a licensing deal with New Wave Fragrances, a manufacturer and distributor of fine fragrances and other beauty products.

The BCBG Max Azria fragrance for women will launch in March 2011 in branded boutiques worldwide, national department stores such as Macy’s, Nordstrom, Dillard’s, Bon Ton, Bloomingdale’s and Lord & Taylor, and more than 1,000 specialty stores nationwide, including Sephora and Ulta. Additionally, the company is planning an international roll-out to Europe, Japan, Korea, Canada, Mexico, Australia and South America, as well as duty-free stores in the U.S. and Caribbean.

“We are thrilled to be partnering with New Wave Fragrances,” says Max Azria, founder, designer and CEO of the BCBG Max Azria Group. “Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee.”

“Since inception, three short years ago, New Wave has positioned itself as an innovator in the world of fragrance development and distribution,” comments Salo Lekach, chairman and CEO of New Wave Fragrances. “This relationship with BCBG Max Azria gives New Wave the opportunity to translate Max and Lubov Azria’s creative and fashion vision into fragrance. BCBG Max Azria is a world-famous fashion house, and we are proud to be collaborating with it.”

The packaging of the new fragrance will be designed through the collective efforts of packaging designer Lance McGregor and Lubov Azria, BCBG Max Azria Group’s chief creative officer. New Wave and BCBG Max Azria are working exclusively with master perfumers from Givaudan, the world’s largest essential oil producer for fine fragrances, to produce their signature fragrances.

In 2009, New Wave Fragrances was ranked by NPD Beauty Trends among the top 10 marketers in U.S. prestige department stores.